Subject: Lotus Cars Appoints New Marketing and Communications Manager


DULUTH, GA (February 3, 2005) – Lotus Cars USA, importer and distributor of British made Lotus sports cars, has appointed Colin Price to the new position of Manager, Marketing and Communications, effective immediately.  Price will report to Mark O’Shaughnessy, Director of Sales and Marketing.

Price has worked within the automotive-related industry his entire career.  Most recently, he served eight years with Saab Cars USA in Norcross, Georgia in several marketing, public relations and strategic planning management positions.  As Product Communications Manager, Price directed the media introduction of the popular Saab 9-3 Convertible.  Prior to that, he served as Interactive Marketing Manager, developing the award-winning 9-3 Sport Sedan launch campaign. 

Prior to Saab, Price spent six years at Yokohama Tire Corporation, where he served as Regional Marketing Manager for the Southeast Region in Atlanta, Georgia.  A passionate car and motorsports enthusiast, Price began his automotive career in the showroom of Lynch Porsche Audi in Chicago, Illinois and has raced everything from go karts to SCCA Showroom Stocks to Formula Renaults.

“Joining the Lotus Cars USA team is a once-in-a-lifetime opportunity to return to my sports car roots with one of the world’s best-known pure performance brands,” said Price.  “It’s going to be a fast-paced ride and I’m looking forward to introducing new generations of sports car enthusiasts to Lotus’ unique heritage and especially to the award-winning Lotus Elise.” 

About Lotus Cars USA

            Lotus is one of the world’s best-known British performance brands with a reputation for innovation and success through a steady stream of winning racing cars and memorable sports cars.  The first Lotus car was built in 1948 by founder Colin Chapman (1928-1982).

            Lotus Cars and its sister company Lotus Engineering are owned by Group Lotus, PLC, headquartered in Norfolk, England.  The location is home to design, manufacturing, research and development and sales facilities.  While Lotus Cars continues to design and build sports cars revered for their performance, style and innovation, Lotus Engineering develops advanced automotive systems and components for many of the world’s leading automakers.  Together, these two enterprises are a powerful team, committed to changing the rules that define automotive excellence.