The Lotus Elise 111R brochure takes the form of a scrapbook, with many loose items, clippings from magazines, pictures form the Lotus archives, and a Polaroid photograph.
(The brochure for the Lotus Elise 111R was tied to an online video. The viewer would download the video, enter their address, and watch the video. Their actual address would appear in the video and later a scrapbook brochure would arrive by post. This created some controversey as privacy issues arose. I received my copy direct from Lotus public relations.)